通过AI辅助创建内容
discusses the role of Artificial Intelligence (AI) as an auxiliary tool in content marketing. The core message is that AI, despite its potential in content creation, does not replace the work of human content marketers but rather serves as a powerful sidekick to enhance the efficiency and quality of content creation
- AI 为商业和日常生活开辟了机会。
- AI 有潜力，但也存在局限性。
- AI 不具有感知能力，缺乏情感理解。
- AI 可能并不总是准确的，需要人类进行事实核查。
- AI 输出的质量取决于输入信息的质量。
- AI 的回应可能感觉呆板，缺乏原创性和个性。
- 具体的指示和培训可以帮助 AI 制作符合品牌声音的内容。
- AI 可能创建缺乏创造性和个性化的通用内容。
https://moz.com/blog/make-ai-your-writing-sidekick
关于Youtube SEO
It outlines the YouTube algorithm’s focus on content relevance, user engagement, and video quality, and provides a step-by-step approach to optimizing videos for better visibility. The guide covers pre-production strategies, such as keyword research and competitor analysis, as well as post-production tactics, including thumbnail design and metadata optimization. It also emphasizes the importance of continuous content transformation and promotion, and the need to regularly update SEO practices to keep pace with the platform’s evolving landscape. Ultimately, the article positions YouTube SEO as a strategic investment for channel growth and enhanced audience engagement.
- 企业和内容创作者的 YouTube SEO 的重要性。
- YouTube 的搜索算法以及影响可见性的因素。
- 提高 YouTube SEO 的提示和策略。
- 视频研究、脚本编写和制作提示。
- 优化视频文件和缩略图。
- 标题、描述优化和功能利用的详细流程。
- 内容转换和视频推广建议。
https://lazarinastoy.com/youtube-seo-checklist-and-growth-guide/
AI时代的内容创建
- 对于信任 AI 生成内容的困难。
- 对于在社交媒体上偏爱真实人类经验。
- 公司需要转向以客户为中心的方法。
- 重点放在用户旅程上，而不是搜索量。
- 利用销售和支持对话进行受众调研。
- 将内部专家参与内容创作。
- 提供真实的观点。
- 在表现出色的文章中添加个人视频。
- 将员工确立为影响者。
- 拥抱人性元素，赢得信任并与受众深入连接。
https://www.searchenginejournal.com/humanize-content-ai-era/505793/
Content gap 分析
The article outlines a strategic approach for content marketers to excel in their field by identifying and filling content gaps. It introduces three types of content gap analysis—competitor-based, topic-based, and buyer-based—which help uncover opportunities to enhance content strategy and outperform competitors. The guide emphasizes the importance of understanding competitor content, addressing unmet customer needs, and aligning content with the buyer’s journey. By following the detailed steps provided for each analysis type, marketers can create targeted content plans that drive better SEO performance and organic visibility.