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International keyword research
It offers a clear and concise guide for businesses to effectively conduct keyword research for international markets. It outlines a seven-step process that begins with understanding the new market and audience, translating or creating a basic keyword seed list, and then expanding this list using various SEO tools. The guide also emphasizes the importance of competitor keyword gap analysis, analyzing search volume and intent, and conducting SERP analysis to ensure relevance and potential for conversion. A key takeaway is the necessity of involving native speakers to review and validate the keyword list, ensuring cultural appropriateness and accuracy in a language and market context. This approach helps businesses to tailor their content and SEO strategies for international audiences, increasing the likelihood of successful market penetration.
- 为国际市场进行关键词研究对于成功的 SEO 策略至关重要。
- 了解新市场和受众对于有效的营销计划至关重要。
- 将关键词种子列表翻译或创建为基础是关键词研究的起点。
- 使用 Semrush、Ahrefs 和 Google Keyword Planner 等工具扩展种子列表。
- 进行竞争对手关键词间隙分析，以确定机会领域。
- 分析关键词的搜索量、难度和意图。
- 进行 SERP 分析以了解竞争和搜索意图。
- 让目标语言的母语者审查关键词列表。
- 国际关键词研究的常见错误包括直接翻译和仅评估搜索量。
- 考虑谷歌以外的本地搜索引擎也是重要的。
https://resignal.com/blog/7-simple-steps-for-conducting-international-keyword-research/